“Real friends don’t ask friends for free pizza!” Have you ever heard that famous quote? No? It was posted by my friend Kris who owns a (fabulous) local pizza place. I think he was a little frustrated at the time.

If you own a business or are in a leadership position you’ve probably noticed a certain phenomenon. People you are really close to seldom ask for favors or free stuff. People you are “kind of” close to seem to have no problem thinking you can just “do them a little favor.” Has something like that ever happened to you? Frustrating, isn’t it? Sometimes it makes you want to not do business with anyone you know. Don’t let it make you feel that way. An ever-increasing circle of friends can be a great asset to a business. You don’t make friends to expand your business – that’s artificial. You get to know people and naturally expand your network – that’s relational.

In his book Thou Shall Prosper (Wiley, 2010) Rabbi Daniel Lapin says “Make lots of new friends, try to help them, and make sure they all know how you could help them and that you are eager to do so.” Supporting your friends, especially in a small community, church community or social network is vital to the success and culture of your community. Small business (and franchisees of national brands count here) can and should thrive in our communities.

Rational friends will not expect you to give away your products or services. Since they are going to be spending money anyway, they should want to spend it with you! And you with them, when the opportunity arises. In a perfect “give and take” relationship, all parties support the businesses of the other parties. I buy pizza from Kris, he buys eyewear from me, we both take that money and spend it in locally owned salons, bookstores, etc, etc. Can we sometimes get a product cheaper at a big retailer? Probably. Does that invest much capital back into our community? No. Is it worth the extra expense to support our friends in local business? Absolutely.

I hope you don’t have friends asking for free pizza. More importantly – don’t be one of those friends! How can you support your friends in local business?